{"title":"Baby Essentials","description":"\u003cp data-start=\"507\" data-end=\"1010\"\u003eDiscover our collection of baby essentials designed to support every stage of your little one's journey. From muslin wraps, bibs and blankets to teethers, baby linen and everyday care products, you'll find practical and thoughtfully chosen essentials for newborns, babies and toddlers. Whether you're preparing for a new arrival, shopping for a baby shower gift or updating your nursery, explore quality products that combine comfort, functionality and style for everyday family life.\u003c\/p\u003e","products":[{"product_id":"02dcd191-ae18-11e9-f336-b2a106aef6e6","title":"Boody Beanie Bootie Set","description":"\u003cp\u003eEssential part of your baby’s daily kit.\u003cbr style=\"color: #666666; font-family: 'Open Sans', Arial, sans-serif; font-size: 16px;\"\u003e\u003cspan style=\"color: #666666; font-family: 'Open Sans', Arial, sans-serif; font-size: 16px;\"\u003e \u003c\/span\u003e\u003cbr style=\"color: #666666; font-family: 'Open Sans', Arial, sans-serif; font-size: 16px;\"\u003eKeep your darling’s extremities snug in this dear little set. Ensuring tiny heads are warm is an important way to help babies regulate their body temperatures and our trim, minimal designs make Boody Baby beanies and booties easy to pair with any outfit. This set also makes a lovely gift, especially when combined with a classic wrap.\u003cbr\u003e \u003cbr\u003eBoody Baby is: \u003cbr\u003eExtraordinarily soft \u003cbr\u003eEco-friendly \u0026amp; ethical \u003cbr\u003eFree of toxins \u003cbr\u003eHypoallergenic \u003cbr\u003eAnti-odour, anti-bacterial\u003cbr\u003eSuper breathable\u003cbr\u003eMoisture-wicking \u0026amp; thermo-regulating\u003cbr\u003e95% viscose made from bamboo*\u003c\/p\u003e\n\u003cp\u003e5% elastane\u003cbr\u003e* Viscose made from organically grown bamboo\u003c\/p\u003e","brand":"Boody","offers":[{"title":"0-3 Months \/ Chalk","offer_id":40797266280645,"sku":"9340447047932","price":21.5,"currency_code":"NZD","in_stock":false},{"title":"0-3 Months \/ Rose","offer_id":40797266346181,"sku":"9340447047956","price":21.5,"currency_code":"NZD","in_stock":false},{"title":"0-3 Months \/ Sky","offer_id":40797266411717,"sku":"9340447047970","price":21.5,"currency_code":"NZD","in_stock":false},{"title":"3-6 Months \/ Chalk","offer_id":40797266313413,"sku":"9340447047949","price":21.5,"currency_code":"NZD","in_stock":false},{"title":"3-6 Months \/ Rose","offer_id":40797266378949,"sku":"9340447047963","price":21.5,"currency_code":"NZD","in_stock":true},{"title":"3-6 Months \/ Sky","offer_id":40797266444485,"sku":"9340447047987","price":21.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Beanie-and-Booties-Chalk_1800px.jpg?v=1635301402"},{"product_id":"02dcd191-ae18-11e9-f336-b2a232ebc7e2","title":"Fan Fan Le Fawn","description":"\u003cp\u003eFan Fan the Fawn is the latest addition to the Sophie Family... she has all the same features, except she's a Fawn.\u003c\/p\u003e\n\u003cp\u003eSophie the Giraffe has been a favourite teething toy in France for almost 50 years. Since her creation in 1961, Sophie the Giraffe has wowed over 30 million babies (and parents!) with her natural beauty and charm. These days in France 9 out of 10 newborn babies are given their own Sophie The Girafe.\u003c\/p\u003e\n\u003cp\u003eMost importantly her flexible, renewable, natural rubber materials and non-toxic paint mean Sophie the Giraffe is a safe and all-natural teething toy for your little one. Parents worldwide trust the joy this classic toy brings to their babies.\u003c\/p\u003e\n\u003cp\u003eSlender, flexible and soft, baby can squeeze and chew her.\u003c\/p\u003e\n\u003cp\u003eVulli, a company based in Rumilly in the Haute-Savoie region of France has continued to keep the jealously-guarded secret of how this wonder toy is made.  In today's fast paced world it is unusual to see a high production toy still \"traditionally produced\" and made by hand: Sophie requires more than 14 manual manufacturing steps.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% natural rubber derived from the sap of the Hevea tree\u003c\/li\u003e\n\u003cli\u003eNatural Rubber is soft, safe \u0026amp; non-toxic for baby to teethe \u0026amp; chew.\u003c\/li\u003e\n\u003cli\u003eLightweight \u0026amp; easy to grasp for tiny hands.\u003c\/li\u003e\n\u003cli\u003ePainted with non-toxic, food-grade paints.\u003c\/li\u003e\n\u003cli\u003eStimulating to baby's senses with her soft colours \u0026amp; gentle squeak.\u003c\/li\u003e\n\u003cli\u003eBumpy head helps soothe sore, teething gums.\u003c\/li\u003e\n\u003cli\u003eSophie makes a soft squeak when squeezed - such fun for a baby!\u003c\/li\u003e\n\u003cli\u003eSlender, flexible \u0026amp; soft - babies love manipulating \u0026amp; teething Sophie.\u003c\/li\u003e\n\u003cli\u003eSophie the Giraffe is Phthalate-Fee with No Vinyl (no-PVC)!\u003c\/li\u003e\n\u003cli\u003eBorn in France in 1961, Sophie the Giraffe is a classic!\u003c\/li\u003e\n\u003cli\u003e7\" Tall (17cm)\u003c\/li\u003e\n\u003cli\u003e0-12 months+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sophie La Giraffe","offers":[{"title":"Default Title","offer_id":40797356163269,"sku":"3056566163403","price":45.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Fan-fan-le-fawn.jpg?v=1635303357"},{"product_id":"02dcd191-ae18-11e9-f336-b2a2335894aa","title":"Sophie Giraffe in Giftbox","description":"\u003cp\u003eBorn in France in 1961, Sophie quickly became a \"must have\" in baby's essentials. Designed to stimulate the senses and soothe teething gums, mothers recognise right away the benefits of this little giraffe for their child.\u003cbr\u003e\u003cbr\u003eSophie the Giraffe has been a favourite teething toy in France for almost 50 years. Since her creation in 1961, Sophie the Giraffe has wowed over 30 million babies (and parents!) with her natural beauty and charm. These days in France 9 out of 10 newborn babies are given their own Sophie The Girafe.\u003cbr\u003e\u003cbr\u003eMost importantly her flexible, renewable, natural rubber materials and non-toxic paint mean Sophie the Giraffe is a safe and all-natural teething toy for your little one. Parents worldwide trust the joy this classic toy brings to their babies.\u003cbr\u003e\u003cbr\u003eSlender, flexible and soft, baby can squeeze and chew her.\u003c\/p\u003e\n\u003cp\u003eVulli, a company based in Rumilly in the Haute-Savoie region of France has continued to keep the jealously-guarded secret of how this wonder toy is made.  In today's fast paced world it is unusual to see a high production toy still \"traditionally produced\" and made by hand: Sophie requires more than 14 manual manufacturing steps.\u003c\/p\u003e\n\u003cp\u003eMade from 100% natural rubber derived from the sap of the Hevea tree\u003c\/p\u003e\n\u003cp\u003eNatural Rubber is soft, safe \u0026amp; non-toxic for baby to teethe \u0026amp; chew.\u003c\/p\u003e\n\u003cp\u003eLightweight \u0026amp; easy to grasp for tiny hands.\u003c\/p\u003e\n\u003cp\u003ePainted with non-toxic, food-grade paints.\u003c\/p\u003e\n\u003cp\u003eStimulating to baby's senses with her soft colours \u0026amp; gentle squeak.\u003c\/p\u003e\n\u003cp\u003eBumpy head helps soothe sore, teething gums.\u003c\/p\u003e\n\u003cp\u003eSophie makes a soft squeak when squeezed - such fun for a baby!\u003c\/p\u003e\n\u003cp\u003eSlender, flexible \u0026amp; soft - babies love manipulating \u0026amp; teething Sophie.\u003c\/p\u003e\n\u003cp\u003eSophie the Giraffe is Phthalate-Fee with No Vinyl (no-PVC)!\u003c\/p\u003e\n\u003cp\u003eBorn in France in 1961, Sophie the Giraffe is a classic!\u003c\/p\u003e\n\u003cp\u003e7\" Tall (17cm)\u003c\/p\u003e\n\u003cp\u003e0-12 months+\u003c\/p\u003e","brand":"Sophie La Giraffe","offers":[{"title":"Default Title","offer_id":40797356261573,"sku":"3056566164004","price":45.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Sophie-in-giftbox-PM_1800px.jpg?v=1635303363"},{"product_id":"02dcd191-ae18-11e9-f336-b2a2336fced8","title":"Sophie La Giraffe and Chewing Rubber","description":"\u003cp\u003eSo Pure 100% natural rubber. Made to stimulate babies senses. Easy for little hands to grab and nibble on.\u003c\/p\u003e","brand":"Sophie La Giraffe","offers":[{"title":"Default Title","offer_id":40797356327109,"sku":"3056566166244","price":57.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/SophieGiraffeandchewingrubber.jpg?v=1663203403"},{"product_id":"muslin-wrap-stripped-pattern","title":"Muslin Wrap Stripped Pattern","description":"\u003cp\u003eBeautiful Muslin Swaddle. 120x120cm in 1005 Cotton. Double Layered. Use as a Stroller Cover, Nursing Cover, Play Mat, and a Swaddle.\u003c\/p\u003e","brand":"Little Dreams Boutique","offers":[{"title":"Default Title","offer_id":40797395681477,"sku":"9413000014525","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/SMT098-S94_1800px.jpg?v=1635303752"},{"product_id":"rabbit-rattle-pink","title":"Rabbit Rattle Pink","description":"\u003cp\u003ePlush Bunny Rattle in Pink.\u003c\/p\u003e","brand":"Baby Bow","offers":[{"title":"Default Title","offer_id":40797514268869,"sku":"9413000014723","price":19.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Bunny-Rattle-Pink_1800px.jpg?v=1635305686"},{"product_id":"sophiegirafferattle","title":"Sophie Giraffe Rattle Multi Textured","description":"\u003cp\u003eBoth a rattle and a teething ring. \u003cspan\u003eBabies discover different textures and develop fine motor skills and as they minipulate and slide the 4 shapes around the ring. The small coloured balls shake and rattle as they collide together. \u003c\/span\u003eSupple and hard textured material to be chewed for soothing painfull gums.\u003c\/p\u003e\n\u003cp\u003e4 geometrical shapes to handle.\u003c\/p\u003e\n\u003cp\u003eShake to hear and see the coloured marbles knock together.\u003c\/p\u003e\n\u003cp\u003eEasy to grab hold of and to handle thanks to its ring shape.\u003c\/p\u003e\n\u003cp\u003eAge 3m+\u003c\/p\u003e","brand":"Sophie La Giraffe","offers":[{"title":"Default Title","offer_id":40797515022533,"sku":"3056560101425","price":28.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/SophieGiraffeRattle.jpg?v=1663216024"},{"product_id":"sophiegiraffecolorings","title":"Sophie Giraffe Colo Rings","description":"\u003cp\u003eA colorful teething ring with numerous textures!\u003cbr\u003eHealthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-safe paint.\u003cbr\u003e\u003cbr\u003eWith numerous soft parts to chew and with various textures (Sophie’s spots, ridges, ears and horns), it offers different massages and relieves efficiently Baby’s sore gums.\u003cbr\u003e\u003cbr\u003eIts 4 geometrical and colorful shapes catch Baby’s eyes, while playing and sliding them around the main ring.\u003cbr\u003e\u003cbr\u003eLight and ergonomic, it is easy to catch and manipulate for Baby’s tiny hands.\u003c\/p\u003e","brand":"Sophie La Giraffe","offers":[{"title":"Default Title","offer_id":40797515350213,"sku":"3056562201208","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Sophie-Giraffe-Colo-Ring-Teether_1800px.jpg?v=1635305710"},{"product_id":"sophiegirafferingteether","title":"Sophie Giraffe - So Pure Teething Ring","description":"\u003cp\u003eA ring teether for babies made from 100% natural rubber. Featuring several soft parts to chew on and a variety of textures, this product offers various massage options that effectively soothe baby's sore gums. Lightweight and ergonomic, this teether easy easy for little hands to hold!.\u003c\/p\u003e","brand":"Sophie La Giraffe","offers":[{"title":"Default Title","offer_id":40797531406533,"sku":"3056562201178","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Sophie-Giraffe-So-Pure-Ring-Teether_1800px.jpg?v=1635305945"},{"product_id":"baby-botty-balm-80gms","title":"Baby Botty Balm 80gms","description":"\u003cp\u003eA natural and gentle barrier balm which aids in soothing and protecting baby’s bottom from nappy rash. Also perfect for treating Eczema and other skin ailments.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eElement: Shea Butter\u003c\/li\u003e\n\u003cli\u003eAll natural healing balm, Soothe and heal baby’s delicate skin.\u003c\/li\u003e\n\u003cli\u003eDirections: Apply balm to areas of need at nappy changes and after bath times.\u003c\/li\u003e\n\u003cli\u003eIngredients : Almond Oil, Apricot Oil, Shea Butter, Carnauba Wax, Chamomile Oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Scullys Home \u0026 Beauty","offers":[{"title":"Default Title","offer_id":40844553912517,"sku":"9421904935570","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Baby_Botty_Balm_80gm_d9cad52e-0f19-4904-9ad7-d44620ca3bce.jpg?v=1636430876"},{"product_id":"scullywags-teether","title":"Scullywags Teether","description":"\u003cp\u003eFabulous wooden teether all babies love.\u003c\/p\u003e","brand":"Scullys Home \u0026 Beauty","offers":[{"title":"Default Title","offer_id":41368615157957,"sku":"14719","price":10.49,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/files\/baby_teether-2-636x636_png.webp?v=1780370491"},{"product_id":"baby-muslin-wrap-daisy-chain","title":"Baby Muslin Wrap Daisy Chain","description":"\u003cp\u003e\u003cspan\u003e100% Organic Cotton Baby Wrap with Lola + Fox Confetti Leaves Design. 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This item can be used outdoors - finish will age over time.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e32cmLx20cmWx61.5cmH\u003c\/div\u003e","brand":"French Country Collections","offers":[{"title":"Default Title","offer_id":41470328471749,"sku":"14900","price":169.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/files\/harodtheharewhite.webp?v=1772069746"},{"product_id":"muslin-swaddle-rose-blush","title":"Muslin Swaddle Rose Blush","description":"\u003cp\u003eGorgeous soft Rose Muslin 100% organice cotton wrap.\u003c\/p\u003e\n\u003cp\u003e120cmx120cm\u003c\/p\u003e","brand":"Little Dreams Boutique","offers":[{"title":"Default Title","offer_id":42110476878021,"sku":"15441","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Rose-Blush-Swaddle.jpg?v=1679005441"},{"product_id":"bluerabbitsoother","title":"Blue Rabbit Soother","description":"\u003cp\u003eMade from Velour and Terry Cotton this Blue Rabbit is so cuddly. Wash in a cold wash.\u003c\/p\u003e","brand":"Baby Bow","offers":[{"title":"Default Title","offer_id":42227491143877,"sku":"9413000014778","price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Blue-Rabbit-soother.jpg?v=1686697917"},{"product_id":"hatbooties-and-mitten-set-organic-cotton","title":"Hat, Booties and Mitten set Organic Cotton","description":"\u003cp\u003eGorgeous soft cotton set of booties, hat and mittens. 100% cotton Organic.\u003c\/p\u003e","brand":"Lion Bear Baby","offers":[{"title":"Default Title","offer_id":42342000558277,"sku":"14983","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/3382\/9317\/products\/Hat-and-Booties.jpg?v=1693867801"},{"product_id":"bib-muslin-double-honey","title":"Bib Muslin double  Honey","description":"\u003cp\u003e\u003cspan\u003eFantastic double muslin Honey coloured bib. 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